NEWS

HDFC Bank to stop SMS alerts for small UPI transactions

HDFC Bank will stop sending SMS alerts for any UPI spend below Rs 100 or receipt of money less than Rs 500, with effect from 25 June.


Private lender HDFC Bank has informed its customers that it will stop sending SMS alerts for any UPI spend below Rs 100 or receipt of money less than Rs 500, with effect from 25 June.

However, the email alert for all transactions will continue to be delivered. The bank also said that customers should update their primary email to receive all notifications.

The decision is based on feedback on low-value transactions as the apps through which the UPI transaction is carried out send an alert as well.

The average ticket size for UPI transactions has gradually been falling over the years, down to 8% from Rs 1,648 in H2 2022 to Rs 1,515 in H2 2023. This suggests that UPI is being used for smaller or micro transactions.

Transactions through the unified payments interface (UPI) platform crossed the 100 billion mark in the calendar year 2023, closing at around 118 billion, according to the data shared by the National Payments Corporation of India (NPCI).

According to the Worldline India report, PhonePe, Google Pay, and Paytm are the three dominant UPI apps in India in terms of volume and value transactions.