ICICI Bank and Amazon Pay have issued two million ‘Amazon Pay ICICI Bank' credit cards since its launch in October 2018, making it the fastest co-branded credit card to cross this milestone in the country.

Amid the Covid pandemic, the card has on-boarded one million customers in the last nine months, with over 80% of new customers availing it digitally.

The card offers benefits like an always-on, unlimited reward programme, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and the contactless payment feature to help customers pay safely.

In addition, ICICI Bank and Amazon Pay have been continuously adding features to the card to improve customer convenience.

Any registered customer of Amazon.in, including those who are not customers of ICICI Bank, can apply for the card digitally, from anywhere in the country. New customers can be on-boarded by ICICI Bank through a ‘Video KYC’ facility in a safe and contactless manner. This is among the first credit cards in India which introduced ‘Video KYC’ for customers in June 2020.

Popular among millennials, the card saw maximum spend across online marketplaces, departmental stores and insurance premium payments mainly from cities including Delhi NCR, Mumbai, Pune, Bengaluru and Hyderabad.

Customers can apply for the Amazon Pay ICICI Bank credit card on the Amazon.in website or mobile app. They get a digital card in contactless and paperless manner. The physical card is also sent to the customer by ICICI Bank within a few days.

The lifetime free credit card with no joining or annual fee offers unlimited reward points on card spends based on the category of spends.

Amazon Prime members earn 5% reward points while other customers shopping on Amazon.in earn 3% reward points.

The card offers 2% reward points for spends on digital categories on Amazon.in, like bill payments, recharges, add money to Amazon Pay balance, travel and movie bookings. It provides 1% reward points for spends on any merchant location in the country where Visa cards are accepted, besides a fuel-surcharge waiver. One reward point is equal to one rupee and there is no upper limit on reward points that can be accumulated.

Reward points do not expire and can be redeemed from over 16 crore products on Amazon.in and other merchants that accept payments through Amazon Pay.

The card can be used at more than 4 million merchant locations in India – everywhere you shop. The reward earnings are credited monthly, after the billing cycle date of the card to the customer’s Amazon Pay balance.