Punjab National Bank (PNB) has roped in Indian women cricket captain and World Cup champion Harmanpreet Kaur as the bank's first-ever female brand ambassador.

This landmark association marks a strategic milestone in PNB’s brand transformation journey, the state-owned lender said in a statement.

The bank unveiled four initiatives - RuPay Metal Credit Card Luxura, PNB One 2.0, Digi Surya Ghar and onboarding of PNB on the IIBX portal for gold bullion online trading. This marked Kaur’s first official act as brand ambassador. Also present on the occasion were Financial Services Secretary M Nagaraju and PNB managing director and CEO Ashok Chandra.

As for PNB, they have been doing tremendous job, especially the MSME campaign, and launching of this metal credit card has added a product for elite group, Nagaraju said.

Kaur has been banking with PNB since she was 18 and her first account was at the Moga branch. She is also the first customer of PNB Metal Credit Card Luxura.

Luxura, a premium credit card, is designed to offer customers seeking exclusive privileges and superior value. The card features a comprehensive rewards programme, including 40,000 welcome reward points (worth Rs 10,000) on spends of Rs 50,000 within 90 days and 10,000 milestone reward points on annual spends of Rs 5 lakh.

"It is the first time in PNB history that we are having a woman as a brand ambassador. Her leadership, resilience and unwavering pursuit of excellence mirror the ethos of our bank. We are also delighted to introduce Luxura, our first-ever metal credit card for elite customers that is designed to deliver unmatched experiences and set a new benchmark in the present market," Chandra said.

PNB also launched PNB One 2.0, a revamped version of its flagship mobile app, and Digi Surya Ghar, a fully digital initiative for financing rooftop solar power systems.