Punjab National Bank (PNB) has launched its digital location management solution (DLMS), a centralised hyperlocal system aimed at connecting customers from online searches to physical branches, ATMs and BNAs.

The dedicated microsites for every branch, ATM and BNA, accessible through https://locate.pnb.bank.in, ensure location information across various digital publishers such as Google, Google Maps, DuckDuckGo, Brave, Ecosia and Waze as well as AI-driven platforms and derivatives such as ChatGPT, Gemini and Perplexity. 

The microsites are integrated with the respective Google Business Profile (GBP).

The microsites are available in eight languages to enhance accessibility and regional outreach.

“With integrated QR-based review mechanisms and structured location data management, DLMS is set to strengthen customer engagement, improve online discoverability and reinforce PNB’s commitment to a seamless phygital banking experience,” the lender said in a statement.